Wells Fargo Enhances Rewards Program With More Rewards, Features
Business Wire, Nov 18, 2009
SAN FRANCISCO — Wells Fargo & Company (NYSE:WFC) has enhanced its rewards program by
adding the Earn More Mall with bonus point opportunities, the ability to
purchase retail gift cards, new travel features and benefits, five times
as many redemption options, and a redesigned site for easier navigation
and improved search capabilities.
In good economic times and bad, customers expect to be rewarded for
their business and their loyalty, said Bob Ryan, head of Wells Fargo
Rewards & Enhancements Services. At Wells Fargo, we have enhanced our
rewards program as a way to further demonstrate our appreciation for
that loyalty.
Earn More MallSM site with Gift Card Category
The Earn More Mall site is an online shopping mall that gives
Rewards Program members the opportunity to earn bonus points for
purchases they make at participating online merchants. The Earn More
Mall site provides members access to hundreds of merchants in a
wide variety of categories including apparel, electronics, music,
entertainment, and much more. The Earn More Mall site also includes the
ability to purchase Gift Cards. Whether members are buying gifts
for the holidays, celebrating a birthday, or rewarding an employee, the
Earn More Mall has the ideal gift card for each occasion.
Online Travel
Wellsfargorewards.com offers the ability for members to customize their
trips online or by phone, and pay for their full itinerary with points.
Wells Fargo offers a flexible approach to payment, now members can
create the itinerary they want, and pay for it how they want all in a
simple transaction. Members can pay for travel with points or split pay
with points and funds from their Wells Fargo credit or debit card
account.
Online booking has never been easier for Wells Fargo Rewards program
members. Rewards members receive greater flexibility since there are no
rules or regulations around air travel redemptions, no blackout periods
or seating assignments. In addition, rewards members are able to search
by date, seat maps, multi-city or one way bookings. Members can redeem
for travel certificates including: the Ritz Carlton, Hyatt and Marriott,
Car Rentals, Cruises and airlines.
Easier navigation/Improved Search/More Rewards
Wells Fargo redesigned the site to provide better access to the program
features customers frequently use, including Points Summary and the
Rewards Catalog. Wells Fargo added new descriptive categories to help
members find that perfect something quickly and easily
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